— 2020
story
Having grown to be well established in the hotel industry for many years Accor felt their Novotel brand’s digital presence was in need of updating and repositioning.
Working as a consultant and copywriter for Parisian Agency UZIK we developed a new visual and written code for the French midscale hotel brand.
key roles
- brand positioning
- copywriting
- research
- tone of voice
- editorial schedule
