Accor — Novotel

French multinational luxury hotelier

— 2020


Having grown to be well established in the hotel industry for many years Accor felt their Novotel brand’s digital presence was in need of updating and repositioning.

Working as a consultant and copywriter for Parisian Agency UZIK we developed a new visual and written code for the French midscale hotel brand.

key roles

  • brand positioning
  • copywriting 
  • research
  • tone of voice
  • editorial schedule

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