story

Queen’s Award winning Hygiene Company HSG UK identified a gap in their services for a consumer facing app that could help maintain washroom standards across the UK.

I was tasked by the client to create a brand to represent this new app and to help design the end user app experience. Clean was chosen by Apple as one of the top 100 UK apps in its year of launch.

key role^s

• experience design
• brand naming
• research
• consumer testing
• product launch
• tone of voice