— 2021
story
Already a global leader in beverage alcohol, Diageo were looking to further establish themselves as a leading luxury spirits company.
Working as an expert consultant in the luxury drinks space with agency Savanta I examined the evolving high net worth consumer profile and what it means for today’s luxury whisky consumer. We created a strategy to achieve their vision; building “Icons of Luxury Spirits”.
key roles
- category research
- expert consultancy
- trend forecasting
- brand positioning
- consumer profiling
