— 2022
story
Glenfiddich Whisky is seen as the godfather of the single malt whisky category, having launched the first ever “pure malt” whisky in 1969. Annually Glenfiddich brings their brand ambassadors from all over the globe to Speyside for brand immersion and training.
I was invited by Glenfiddich to provide a session on social media best practices, brand building and also look at future trends in the space. We also looked at how web3 and the blockchain could influence the whisky sector and the role they could potentially play in that journey.
key roles
- public speaking
- web3 training
- expert consulting
- social media training
