Maison Margiela

An iconoclast fragrance collection

— 2020


The Maison Marginal Replica fragrance collection assembles iconoclast fragrances that have the universal power to trigger personally cherished moments.

Working as a consultant and copywriter for Parisian Agency UZIK I created a new tone of voice for the range’s much anticipated launch in the Chinese market.

key roles

  • tone of voice
  • expert consulting 
  • copywriting
  • editorial planning

created by

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