— 2012 ~ 2016
story
A key asset in the Unilever portfolio the growth of Axe (or Lynx) had begun to plateau globally.
Over a 4 year period I worked as an expert men’s skincare consultant in a variety of roles alongside London agency Happen to help Unilever find a new direction for the product range while repositioning the brand for an older demographic.
key roles
- brand positioning
- expert consultancy
- public speaking
- market analysis
- product development
- Innovation pipeline
- trend forecasting
