Unilever — Axe

The cult men’s body fragrance brand

— 2012 ~ 2016


A key asset in the Unilever portfolio the growth of Axe (or Lynx) had begun to plateau globally.

Over a 4 year period I worked as an expert men’s skincare consultant in a variety of roles alongside London agency Happen to help Unilever find a new direction for the product range while repositioning the brand for an older demographic.

key roles

  • brand positioning
  • expert consultancy 
  • public speaking
  • market analysis
  • product development
  • Innovation pipeline
  • trend forecasting

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